I’m posting something a little different today. This isn’t spooky, not really, but it’s certainly a weird bit of Internet phenomena.
I was on YouTube earlier today and an advertisement played before a video I was planning to watch. Normally, I’d skip ads, but this one caught my eye because of the bizarre way in which it had been filmed. In the video, a young woman is sitting outside talking about her “favourite book of all time”, entitled The Jilliahsmen Trinity.
The channel is called “Summer Froxpen”, which I’m assuming is the name of the woman in the video. This video was uploaded on 14th May 2018 and the channel has no other content. She sounds like a Londoner to me, but I would appreciate it if anyone else could narrow it down.
There’s a thriving community of book reviewers on YouTube, many of whom are girls and young women, so I believe this video is an attempt to cash in on or emulate that. This clip has nothing in common with those. The camera work is shaky; however, the sound is professional and you can hear her well, despite what sounds like a busy park in the background. She also never clearly shows the book – something even the most amateurish of YouTube book reviewers would remember to do – which suggests to me that it isn’t a copy of a real book.
It’s really quite surreal. Weirder still is what she actually says in the clip. She states that the book “just changed her life” which is fair enough: many people would argue that a book changed their life. She goes on to say that she connected with the book on “a spiritual level” and that she understands the universe and the people around her better as a result of reading the book. She alleges that there’s a community of people who have read the book and that they have “evolved” and are at “the next level”. Between 1:58 and 2:20, she reads a passage from page 46. Even factoring in the lack of context, it’s absolutely nonsensical. It’s like one of those random word generators online.
It doesn’t even look like a real book.
The story doesn’t end with “Summer”. I did a quick Google search and found the book’s website. There is a poorly-written synopsis, an order form (although there is no clarification of what you’d be ordering for the hefty price-tag of £100) and a short press release claiming that there are seven books which have already been adapted into screenplays “… to hit cinemas worldwide consecutively from late 2018 to 2023 from a top five major world distributor.” On the Internet Movie Database (IMDb), there is a page for the film which slates it for release in 2019, yet the Norwegian model Frida Aasen is the only cast member listed. The website makes the bold claim that the Jilliahsmen Trinity franchise will be as successful as the Harry Potter, Hunger Games and Twilight series. Their “marketing department” (ha!) seem really keen on the Harry Potter comparisons: YouTube personality (I hate that term) Tal Fishman, also known as ReactionTime, even uploaded a video on 21st April 2018, promoting the book as being “like Harry Potter”.
There are a number of social media links on the website, but the Twitter account only boasts a single tweet (published yesterday) and the Facebook page appears not to exist. Only the Instagram account is particularly active, with three posts and nearly 30,000 followers. The latest post is simply some blurry footage of a copy of the book and a lit candle being placed on the steps of St Paul’s Cathedral, London. Furthermore, there are 60 Instagram posts tagged #jilliahsmentrinity. Earlier posts – from mid-April – are mostly young people complaining about the price of the book or reporting that the link to purchase it on the website doesn’t work, but more recent posts are promotional and don’t read like anything a normal teenager would post on their Instagram. Although there are a lot of users commenting that it’s a scam, there seems to be no response from the account owners. Any ordinary teenager would viciously defend their favourite book, implying that the account owner, in most cases, probably doesn’t exist or is being paid to promote it. Most of the accounts have no other posts aside from the clip or photo featuring the book.
I also found another odd video made by a “fan”. This might be even stranger – it’s just a girl dancing to a pop song and then stating that she’ll be following the book series “like a shadow”. WARNING: this video contains flashing images.
As is wont to happen when the Internet freaks out over some weird scam or fake news, a Reddit community was established last month and its subscribers have been busy digging into the layers of unconvincing PR surrounding the book. Reddit user MalmoWalker found that the website’s domain expires in December 2018 and was created using a free website builder. The website TV Watercooler warned freelancers in February not to accept any offers from companies alleging to be involved in the production of the JT films, as they believed it to be a money-laundering scheme. There have also been several press releases, all with poor grammar and blatantly not written by a journalist (or, at least, any journalist worth their salt). One article claims Jennifer Lawrence is being considered to play a main character in the film adaptation. The key issue is that this was published on the site for the Chicago Evening Post… which hasn’t existed since 1932, when it was absorbed into the Chicago Daily News. The website was created on 9th September 2017, according to Wikipedia, and there are no profile pictures associated with any of the reporters listed. I also stumbled across a website called Ireland Breaking News – which doesn’t appear to have published anything prior to 17th February 2016 and doesn’t have any articles remotely related to Ireland in its Local News section – and a press release quoting the laughable statistic that 5.8 million copies of the book have been sold.
Crossroads Today published an article, written largely in gibberish, last month asserting that the British branch of the Rothschild family are suing the book’s author for defamation. I’m new to this Internet sleuthing malarkey, but I’m going out on a limb to say that the website seems fake. One of the main characters is a fictional socialite named Gabriella or Gabrielle Rothschild – the name changes depending on which pretend article you’re reading. I’m no expert, but I can guarantee that we would have heard something in our national news if the Rothschilds were suing anyone. After that fun bit of anti-Semitism – the Rothschilds are Jewish, OF COURSE they’re controlling the destiny of the universe! – the article claims that the book also includes as characters “every major bloodline synonymous with high finance capitalism and illuminati [sic] theology”, such as the Windsors and the Rockefellers. Hilariously, the article spells their surname “Rockerfella”. “Illuminati theology” might be the funniest thing I’ve ever read; it’s fairly common knowledge that the Bavarian Illuminati were established in order to advocate for the separation of church and state. I think the word these con artists were looking for is “ideology”.
Looking through the information, it seems obvious to me that The Jilliahsmen Trinity is a scam. There’s no author to be found, the plot synopsis makes no sense, the characters have inconsistent names, there’s no buzzing fan community and the promo work is like nothing I’ve ever seen (and, as a bookworm, I’ve been involved in the pre-order hype of a lot of books). However, I can’t deny that it has been unsettling to delve into its weird marketing. Although I know the way “Summer Froxpen” talked in her promotional video was a performance and the zealous obsessive Instagram posts are fake, so much of the PR has a strange spiritual element. There are a couple of posts using the hashtag #NewWorldBible or talking about how the book is “scripture” or “heavenly”. It’s borderline creepy, watching teenagers promote a fake book in this cultish way. According to the subreddit, the police are now involved.
“Summer Froxpen” ends her video by declaring: “The answers are all in this book. It’s mad.” I hope they are, because I have a lot of questions.